Director, Marketing and Communications in Columbus, GA at St. Francis Hospital

Date Posted: 2/4/2021

Job Snapshot

Job Description

St Francis Hospital

POSITION SUMMARY:

The Director, Marketing & Communications leads and supports marketing and communications strategies for St. Francis – Emory Healthcare.  The Director is responsible for development and oversight of marketing and communications strategies, working collaboratively with all departments to ensure all collateral materials, advertisements, communications, and activities accurately reflect and support brand and message expectations. The Director has a dotted line reporting relationship to the HSC Marketing and Communications teams.

ESSENTIAL FUNCTIONS:  To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation. 

Develop marketing and communications strategy using data-driven, organizational best practices.

Implements marketing and communication plans, including:

•       Website and social media;

•       Internal communications(employees and physicians);

•       Public relations/earned media;

•       Community and EMS newsletter (if applicable);

•       Coordination/engagement in community events;

•       Management of Function Point and Spark portal, and any other support software

Serve as advertising conduit with local hospital leadership and HSC marketing.

Coordinate crisis communications with HSC Communications.

Partner with Division Director for more complex situations and strategies.

Has regular engagement with hospital CEO to ensure alignment on hospital priorities.

Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed.

Edit internal and external marketing and communications materials and ensuring consistency of message and brand identity.

Lead community engagement initiatives including planning and/or attending community events on behalf of the market including nights and weekends.

Support the HSC Communications and Marketing Departments on additional projects and tasks as needed.

Proactively identify opportunities to integrate Communications and Marketing strategies within Company and hospital initiatives.

Regular and reliable attendance.

Perform other duties as assigned.


SUPERVISORY RESPONSIBILITIES:

 

Manage the work of others, including planning, assigning, scheduling and reviewing work, ensures quality standards. Responsible for hiring, terminating, training and developing, reviewing performance and administering corrective action for staff.

 

Skills and Abilities:

Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.

Moderate Computers Skills: Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, cloud-based technologies, content management systems, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.

Moderate Communication:  Regularly uses moderately complex oral and written skills.  May train others in functional areas, interact with others and make presentations to department or middle management.

Varied Business Problems -- Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedents and practices.

Department Specific Impact -- Decisions impact the management and operations within a department. May contribute to business and operational decisions that affect the department.

Moderate Independent Judgement -- Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.

Project Management -- Handle multiple projects simultaneously including task delegation, project oversight, and resource allocation.

PHYSICAL AND MENTAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit for extended periods of time; use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, bend, crouch or crawl; talk or hear; taste or smell.  The employee must occasionally lift and/or move up to 20 pounds.  Repetitive motion of upper body required for extended use of computer. Required specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

 

WORK ENVIRONMENT AND TRAVEL REQUIREMENTS:

 

Work environment characteristics described here are representative of those that an employee may encounter while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.

In hospital environment, may be exposed to hazards and unusual elements, which may include but are not limited to bloodborne pathogens and / or contagious illnesses, toxic chemicals, and biohazardous materials which may require extensive safety precautions and the use of protective equipment.

Noise level in the work environment is typical for an office and/or hospital environment.

Minimal overnight travel (up to 10%) by land and/or air.


Job Requirements

Minimum Qualifications:


Education:Bachelor'sDegree  (Journalism, Communications,Marketing or Public Relations-related field)


Experience:Minimum 7years of related experience



LifePoint Health is committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans’ status or any other basis protected by applicable federal, state or local law.
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