Marketing Coordinator - FT - Days in Winchester, KY at Clark Regional Medical Center

Date Posted: 11/6/2019

Job Snapshot

Job Description

Clark Regional Medical Center

Making Communities Healthier with Comprehensive Care...

You can get to know who we are and what truly makes us different by our mission, 'Making Communities Healthier'.  As health care evolves, Clark Regional Medical Center is transforming patient safety and quality care - pushing the limits and paving the way to establish new practices and set new standards.  We believe in putting the patient at the center of everything we do.  We are developing the most innovative patient experiences with our constant  investment in continuing education and leadership development programs. 

We want you on our team...Clark Regional Medical Center located in Winchester, an 18  minute drive from Lexington, KY is searching for a Marketing Coordinator to join our Marketing Department.  This is a full-time, day shift position where one will  be responsible for implementing marketing and communications strategies for the hospital and associated entities, working collaboratively with all departments to ensure all advertisements, communications, collateral materials accurately reflect and support the hospital's brand and message expectations.  Deploys website and social media; internal communications; public relations/earned media; and coordination/engagement in community events.  This position reports directly to the Chief Executive Officer and in close conjunction with LifePoint Health marketing and communications teams for strategic guidance.

We are committed to serving the needs of our community and our region with exceptional quality and we are passionately focused on our patients.  We consider quality more than just a set of criteria.  It is a way of life for Clark, encompassing everything we do.  This is an exciting time to join our team as we continue to grow and expand with new services.  

At Clark Regional, we believe in building careers.  That is why we offer an excellent tuition reimbursement program, competitive pay, a generous paid time off program, flexible spending account plan, choice of health insurance plans, dental, vision, life, disability plans, discounts in our café and various discounts in our community, traditional and Roth 401 (k) plans with a match, and free parking on our beautiful campus.

Simply put, our employees are the heart and soul of our organization.

Essential functions of position include, but are not limited to:

  • Implement strategic marketing and communication plans, including:
    • Website and social media
    • Internal communications (employees and physicians)
    • Public relations/earned media
    • Coordination/engagement in community events
    • Management of Function Point and Spark portal and any other designate support software 
  • Serve as connection to Director or Division Director for advertising priorities/needs (traditional and digital)
  • Serve as on-site representation of marketing and communications in meetings, as needed
  • Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed
  • Edit Internal and external marketing and communications materials and ensuring consistency of message and brand identity
  • Lead community engagement initiatives, planning and/or attending community events on behalf of the market including on nights and weekends
  • Support Corporate Communications and Marketing Departments on additional projects and tasks as needed
  • Proactively identify opportunities to integrate Communications and Marketing strategies within Company and hospital initiatives
  • Regular and reliable attendance
  • Perform other duties as assigned
  • Requires critical thinking skills, decisive judgment and the ability to work with minimal supervision. Must be able to work in a stressful environment and take appropriate action

Additional Information:

  • Position primarily serves both internal and external customers
  • Access to and/or works with sensitive and/or confidential information
  • Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA),  Skilled in the application of policies and procedures.  Knowledge of Business Office Standards and Recommended Practices.

Job Requirements


  • BA/BS (marketing, communications, public relations, journalism, or related fields)
  • Minimum one year of related experience
  • Strong written and verbal skills
  • Effective in a dynamic environment with various simultaneous demands

Equal opportunity and affirmative action employers and are looking for diversity in candidates for employment: Minority/Female/Disabled/Protected Veteran