Coord-Marketing & Comm in Sanford, NC at Central Carolina Hospital

Date Posted: 8/14/2019

Job Snapshot

Job Description

Central Carolina Hospital


The Coordinator, Marketing & Communications supports marketing and communications for a designated LifePoint facility.  The Coordinator is responsible for implementing marketing and communications strategies for one market, working collaboratively with all departments to ensure all advertisements, communications, collateral materials accurately reflect and support LifePoint brand and message expectations.  The Coordinator has a dotted line reporting relationship to the HSC Marketing and Communications teams.

ESSENTIAL FUNCTIONS:  To perform this job, an individual must perform each essential function satisfactorily with or without a reasonable accommodation. 

Implement strategic marketing and communication plans, including:

  • Website and social media;
  • Internal communications (employees and physicians);
  • Public relations/earned media;
  • Coordination/engagement in community events; and
  • Management of Function Point and Spark portal; and any other designated support software

Serve as connection to Director or Division Director for advertising priorities/needs (traditional and digital)

Serve as on-site representation of marketing and communications in meetings, as needed

Generate content for internal and external publications, press releases, collateral, social media, websites, and advertising as needed

Edit internal and external marketing and communications materials and ensuring consistency of message and brand identity

Lead community engagement initiatives, planning and/or attending community events on behalf of the market including on nights and weekends

Support the HSC Communications and Marketing Departments on additional projects and tasks as needed

Proactively identify opportunities to integrate Communications and Marketing strategies within Company and hospital initiatives

Regular and reliable attendance

Perform other duties as assigned

Additional Information:

Position primarily serves both internal and external customers.

Access to and / or works with sensitive and / or confidential information.

Exhibit a comprehensive understanding of healthcare regulatory and compliance (e.g., HIPAA).  Skilled in the application of policies and procedures.  Knowledge of Business Office Standards and Recommended Practices.

Job Requirements

KNOWLEDGE,SKILLS & ABILITIES: The requirements listed below are representative of theknowledge, skills and/or abilities required.

Education:Bachelor'sDegree (Journalism, Communications, Marketing, Public Relations or relatedfield)


Experience:Minimum1 year of related experience


Skillsand Abilities:

BusinessMathematical Skills -- Ability to add, subtract, multiply, and divide in allunits of measure, using whole numbers, common fractions, and decimals. Abilityto compute rates, ratios, and percentages and to draw and interpret graphs.

ModerateComputers Skills: Frequent use of electronic mail, word processing, data entry,spreadsheets, graphics, etc. Ability to create, maintain and incorporate simplefunctions into documents, spreadsheets, databases, and presentations to supportbusiness objectives.

ModerateCommunication:  Regularly uses moderatelycomplex oral and written skills.  Maytrain others in functional areas, interact with others and make presentationsto department or middle management.

VariedBusiness Problems -- Problems are varied and complex, requiring analysis orinterpretation of the situation. Problems are solved using knowledge andskills, general precedents and practices.

DepartmentSpecific Impact -- Decisions impact the management and operations within adepartment. May contribute to business and operational decisions that affectthe department.

ModerateIndependent Judgement -- Results are defined; sets personal goals anddetermines how to achieve results with few or no guidelines to follow;supervisor/manager provides broad guidance and overall direction.

ProjectManagement -- Handle multiple projects simultaneously including taskdelegation, project oversight, and resource allocation.

Equal opportunity and affirmative action employers and are looking for diversity in candidates for employment: Minority/Female/Disabled/Protected Veteran


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